Why Our Tech Is Different: The Data Advantage Behind Every 36Presents Campaign

Most media agencies use the same third-party tools, same off-the-shelf audiences, and the same platforms — meaning the same results.

At 36Presents, we’ve built something different.
We don’t just buy media. We use our own tech stack and data infrastructure to find and convert real-world customers — at the exact moment they’re ready to act.

Here’s what makes us different — and why it matters to your bottom line.

1. We Don’t Rent Data — We Build It

Most media agencies rely on predefined audience lists or segments from Google, Facebook, or off-the-shelf DSPs.
The problem? Those lists are broad, outdated, and lack local relevance.

At 36Presents, we’ve built our own:

• Device ID graph with over 6 years of anonymised history
• Billions of live daily data points in New Zealand alone
• Global overlays that allow you to reach high-intent audiences across borders

What this means for you: Instead of guessing who might be interested, we identify who’s actively in-market now — using real behaviour, not assumptions.

2. Exclusive Access to Lumos and Index Exchange

We partner with the best data enrichment platforms in the world, including:

• Lumos — which lets us understand household purchase behaviours, spend data, and audience lifestyle signals
• Index Exchange — giving us direct access to premium inventory and contextual signals at scale

These platforms aren’t typically available to standard NZ agencies — especially not with full integration across media types.

What this means for you: Smarter campaigns, layered with behavioural, financial, and contextual relevance. You show up in the right environment, to the right person, at the right time.

3. Hyper-Precise Location Targeting with Polygon Tech

While most agencies geo-target by postcode or a basic 1km radius, we use polygon-based targeting — meaning we can pinpoint devices seen inside key locations like:

• Vet clinics
• Dealerships
• Supermarkets
• Competitor stores
• Trade retailers

What this means for you: You’re not wasting spend on “nearby” people. You’re targeting those already inside the places that matter most to your brand.

4. Real-Time Signal Syncing — Every 24 Hours

Most agency data updates weekly, or even monthly. Ours updates daily — syncing fresh device, location, and behavioural signals every 24 hours.

This gives us:

• Recency prioritisation (we know who’s acted recently)
• Live suppression (we can exclude converters to save budget)
• Fast remarketing (we hit people while the moment’s still hot)

What this means for you: You stay ahead of the market, not behind it. You reach people in real-time, not long after interest has passed.

5. Secure, Scalable Infrastructure on Amazon Web Services (AWS)

All of our data is housed in AWS, the most trusted cloud platform in the world. This allows us to:

• Maintain privacy-safe, anonymised targeting
• Scale globally with speed and accuracy
• Run advanced data models without external dependencies

What this means for you: Confidence. You’re backed by enterprise-grade security, global architecture, and tech that scales as you grow.

The Bottom Line: Better Tech = Better Performance

We’ve invested heavily to ensure our clients don’t just run ads — they run smarter, faster, and more accountable campaigns.

If you’ve ever wondered:

• Why aren’t my ads converting when the audience seems right?
• Why can’t I track foot traffic from digital spend?
• Why does it feel like other brands are getting there first?

Now you know: it’s about the technology behind the media.

Want to See It in Action?

From auto to FMCG, retail to property — our tech powers performance across sectors.
We don’t just report impressions and clicks — we track visits, conversions, and real-world results.

Let’s build your next campaign on a foundation that actually moves the needle.

Get in touch with 36Presents today