Why Your Ads Deserve First Dibs — Not Leftovers.
Most marketers buy digital media the same way — from the demand side. But what if you could flip the script and be first in line, not last? This article explains how 36Presents’ sell-side advantage gives your brand premium access, better placements, and real results — before your competitors even get a look in.
Most digital campaigns are missing one crucial advantage: being first.
While most competitors are stuck bidding for whatever ad spots are left, 36Presents plays a different game — and it puts our clients in the front row.
Welcome to the 36Presents sell-side advantage.
What Most Marketers Don’t Know
Digital ads are usually bought through something called a DSP (Demand-Side Platform). That’s what most of your competitors use — it’s like showing up late to an auction and hoping you get a good seat.
But 36Presents uses the SSP (Supply-Side Platform) — the side that controls the inventory. That means we don’t wait around. We’re first in line. We see the best ad spaces before they’re offered to anyone else. And we can lock them in for you.
Why It Matters
When you go through a DSP, you're reacting to what's available.
When you go through 36Presents SSP, you're deciding what happens.
Quick Comparison - You vs Your Competitors:
What This Means for You
- Your ads get seen in better places
- Your budget works harder and smarter
- You reach real people, not random eyeballs
- You track what really matters – outcomes
Final Word
If your media partner isn’t giving you first look, you’re already behind.
36Presents works directly with the sell-side to give you access, transparency, and control that your competitors don’t have.
It’s not just media buying — it’s media advantage.
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