The Trans-Tasman Data Engine Built for Smarter Media

At 36Presents, we don’t just talk data — we move with it.

With 1 billion live signals captured daily from New Zealand alone, enriched by global data overlays from Australia, Southeast Asia, the U.S. and beyond, we help marketers unlock targeting that actually aligns with how people behave — not just how they click.

And now, as we expand deeper into the Australian market, we’re here to offer marketers and media buyers a smarter, faster, and more transparent way to connect with high-value audiences.

Beyond Clicks: Real-World Signals at Scale

Most marketers rely on outdated proxies — clicks, impressions, website sessions. But at 36Presents, we tap into something far more powerful: real-world behaviour.

We track:

• Foot traffic to physical locations
• Device movement patterns
• App usage trends
• Purchase behaviour across platforms

That means we can attribute your media spend to what actually happened — whether that’s a store visit, a call, or a completed booking.

And it’s all done privacy-safe and anonymised, with data securely stored on AWS (Amazon Web Services) — the same infrastructure trusted by the world’s biggest tech companies.

1 Billion Signals a Day — and That's Just NZ

Yes, really. From mobile devices, in-store movement, app engagement and beyond, we collect over a billion unique signals every day in New Zealand alone.

Why this matters to you:

• Australian brands get unmatched visibility into how NZ audiences behave
• New Zealand marketers can benchmark against AU and global insights
• Cross-border campaigns are easier to track, scale, and optimise

This isn’t guesswork or last-click attribution — it’s behaviour-led strategy, delivered in real-time.

How We Collect the Data — Ethically and Effectively

36Presents uses privacy-safe, consent-based data collection methods that reflect how people interact with the real world — not just digital screens.

We do this through a combination of:

• Device ID tracking (via anonymised mobile signals)

Allows us to understand location-based behaviours — like store visits, event attendance, or commute routes — without collecting personal info.

• Global SDK partnerships

We work with top apps that users have already opted into for location services, giving us clean, compliant access to real-time movement data.

• Cross-channel data overlays

We enrich mobile and web behaviours with insights from partners like Lumos (intent + psychographic segmentation) and Index Exchange (ad placement data).

• SSP-level access

Because we operate on the sell-side, we get first look at premium ad inventory and audience profiles — giving you better access and better results.

All of this is pseudonymised, opt-in, and hosted securely in AWS. No names, no emails, no invasive ID matches — just clean, high-signal targeting.

Data You Can Trust: Secured by AWS

All of our data is housed within Amazon Web Services (AWS) — offering:

• Scalable processing of billions of signals without delay
• Enterprise-grade security and encryption
• Regulatory compliance and safe storage across regions
• A future-ready platform that grows with your brand

In a world where privacy, compliance and speed are non-negotiables, 36Presents gives marketers the peace of mind that your data is protected — and powerful.

Enriched with Lumos and Index Exchange

We don’t just collect data — we make it actionable.

With Lumos, you get:

• Deep psychographic insights – understand values, attitudes, and motivations behind purchases
• Advanced attention and intent-based targeting – beyond demographics
• Spend-level data – so you can see what people actually bought, how often, and where

This gives marketers the ability to:

• Prioritise high-value audiences
• Build lookalikes based on actual customer spend behaviour
• Optimise creative and channel mix based on what’s driving real revenue, not just reach

With Index Exchange, we:

• Plug into a premium programmatic marketplace
• Buy smarter across channels, placements, and formats
• Access top-tier inventory before your competitors do

Together, these tools mean deeper insight, stronger targeting, and higher ROI — whether you're running performance or brand campaigns.

Built for Marketers, Not Just Media Buyers

Whether you're running brand, performance, or omnichannel campaigns — 36Presents helps you:

• See what’s really working across every touchpoint
• Track real-world actions like store visits, bookings and product trial
• Make your agency, marketing team or boardroom presentations data-proof

You’ll walk away knowing who saw your ad, what they did, and why it mattered.

Why We’re Expanding into Australia Now

Simple. Marketers deserve better.

You deserve:

• Faster attribution
• More accountable targeting
• A partner who doesn’t hide behind vanity metrics or platform jargon

We’ve seen too many brands underwhelmed by bloated agencies that serve reports, not results. We’re lean, transparent, and ready to show our work.

Whether you’re a:

• Retailer looking to measure foot traffic
• FMCG brand launching across states
• Auto dealer wanting to know which ads drove visits
• Or a CMO ready to unlock clean, consistent reporting across markets

—we’re your people.

Let’s Make Your Media Work Harder

If you're ready for media that’s measurable, targeted, and built on real-world signals, let’s talk.

Book a free consultation at 36presents.com/contact
We’ll show you how your current campaigns compare — and how much further we can take them.