How Device ID + Global Data Targeting Gives 36Presents a Smarter Advertising Advantage

What makes 36Presents different in digital targeting?

Most digital media companies use basic demographic targeting — think age, location, or interests. At 36Presents, we go deeper by using anonymised Device ID data, enriched with global behavioural overlays, to target people based on what they actually do.

This means we’re not making assumptions. We’re following real behaviour — ethically, securely, and in real-time.

What is Device ID targeting and how does it work?

A Device ID is a privacy-compliant, anonymous identifier that mobile phones, tablets, and connected devices emit when they interact with digital environments.

At 36Presents:

• Device IDs are immediately hashed (scrambled) to protect privacy
• We do not store personal information
• We use these anonymised signals to detect patterns like movement, content engagement, and store visits
• Then we enrich this with global datasets to sharpen precision

This allows us to target real audiences — not loose demographics — across digital platforms like Connected TV, Social, Programmatic Display, Outdoor, and Search.

What are global data overlays — and why do they matter?

Global data overlays help bring context to the device signal. They tell us not just who someone might be, but what they’re doing and why.

Examples include:

• App usage (e.g. ride shares, recipe apps, gym trackers)
• Location visit history (e.g. malls, supermarkets, vet clinics)
• Time of day and frequency trends
• Weather data (e.g. “when it rains, people order delivery”)
• Device type (iOS vs Android, premium models)
• Content engagement signals from global partners like Index Exchange

This layered data creates a 360-degree picture of your real audience. Your ad budget gets spent where it matters — not wasted on mismatched impressions.

What makes 36Presents’ approach privacy-safe?

We believe in privacy-first targeting. That means:

• All data is anonymised and hashed on ingestion
• We comply with GDPR, CCPA, and NZ privacy regulations
• We store data in secure environments (AWS infrastructure)
• Our team actively manages ethical targeting standards

With us, you get smarter ads without sacrificing user trust.

What results can you expect from Device ID + data overlays?

Our clients consistently see:

• Higher engagement rates due to relevancy
• Improved ROAS (Return on Ad Spend) through efficient placement
• Real-time optimisation — campaigns adjust automatically based on live audience signals
• Scalability into new markets using global data from day one

In short: You reach the right people, at the right time, with the right message.

How does this help my business?

You can use our Device ID + overlay targeting to:

• Identify high-value customer behaviours
• Drive store visits, bookings, or in-store sales
• Re-engage customers who’ve visited your site or physical store
• Launch into new locations with ready-to-go insights

It’s not just advertising — it’s real-world audience intelligence.

What’s the next step?

If you’re tired of digital media that guesses — and want data-driven results that move your business forward — 36Presents is ready to show you how it works.