Track What Matters: Why Foot Traffic Is the Metric You’re Missing

For years, marketers have obsessed over clicks. Clicks meant someone saw your ad. Clicks meant interest. Clicks meant performance — or so we thought.

But here’s the truth: clicks don’t build brands. People do.

And people don’t just live online.

They walk into stores. They book appointments. They show up to events. They decide, often silently, to engage with your brand — long after the click has disappeared.

At 36Presents, we believe it’s time for the industry to move beyond surface metrics. It’s time to track what actually matters.

Beyond the Click: The Real Conversion Story

Marketers are under pressure to prove results. Not just awareness. Not just reach. But outcomes.
That pressure gets heavier when your product or service is sold offline.

• Did your campaign drive anyone to walk through the door?
• Did your latest promo actually bring foot traffic to store?
• Did that billboard + digital combo lead to any new appointments?

If you can’t answer these questions, you’re not alone.

Many media providers still can’t connect digital spend to real-world action.
At 36Presents — that’s where we thrive.

Attribution That Follows the Customer (Not Just the Cookie)

We use privacy-safe Device ID technology to anonymously track movement after exposure.

Let’s break that down:

1. A customer sees your ad – on mobile, desktop, connected TV, or even outdoor.
2. Their device emits an anonymised, privacy-compliant signal.
3. If that same device shows up at your store, clinic, or event — we match it.
4. We don’t track individuals. We track behavioural patterns at scale.

It’s real-world attribution, without the creep factor.
And it’s giving our clients data that most agencies can’t.

What That Means for Your Business

This isn’t just about shiny dashboards. It’s about smarter decisions.

When you can connect exposure to action, you can:

• Optimise your media mix — putting more budget behind what actually works
• Prove ROI in boardrooms where every dollar matters
• Benchmark physical visits and returns across multiple campaigns
• Build better creative that leads to measurable outcomes

For retailers, that might mean counting footfall.
For a healthcare brand, it could be bookings or follow-ups.
For a car brand, it’s test drives.
For an event, it’s bums on seats.

Whatever the goal, we help you measure it. In the real world.

This Isn’t New. We’ve Just Been Doing It Longer.

We’ve spent six years building a Device ID database, enriched by global data overlays like LUMOS and Index Exchange.

We’ve tracked billions of signals across New Zealand — and beyond.
And because our data is stored securely on AWS (Amazon Web Services), it integrates beautifully into any campaign stack: display, social, audio, OOH, video.

We’re not guessing. We’re measuring. And we’re doing it ethically, at scale.

Still Relying on Clicks? You're Leaving Insight on the Table

Clicks are useful. But they’re not the full picture.
If your customer saw your ad, then went to your store without ever clicking? You deserve to know that.

That’s the promise of attribution done properly — and the reason clients are turning to 36Presents.

Let’s Talk About What You’re Not Seeing

If you’re ready to understand the real impact of your media — not just what people clicked, but what they actually did — we’d love to show you what’s possible.

Because in a world of over-reporting and under-delivery, we’re tracking what matters.

👉 Contact us here to book a walkthrough of our attribution suite.