Data Technology and Ai
Better data. More relevant audiences. Smarter media decisions. Our technology helps turn complex audience signals into practical targeting opportunities. By combining location insights, behavioural data and contextual intelligence, we help brands identify relevant audiences and reach them across suitable digital environments. The result is a more informed approach to media planning: clearer audience hypotheses, more relevant targeting and better opportunities to measure what happens next.
The data advantage
We utilise precise, cleansed GPS location signals to accurately target consumers. In every privacy compliant in-app mobile ad request, we receive detailed latitude and longitude data from smart devices.
Contextual audiences allow 36 advertisers to reach their target audiences online, based on the content they are actively engaging with in real time. These audiences are built using AI and machine learning to analyse page-level content signals—such as keywords, topics, sentiment, and intent—across premium publisher sites.
